Color Doctor brought a unique twist to the blood pressure monitor. Its color-coded system helped people understand whether their blood pressure was dangerous or not even if they didn’t understand the digits. The innovation was simple but very effective.
We decided to capitalize on Color Doctor’s color-coded system by using the traffic light analogy. “If the screen stays green you’re good to go! If your screen turns yellow, caution, your blood pressure is elevated and if your screen turns red, Stop! Your blood pressure is dangerously high.”
The creative concept was simple. If you could understand the colors of a traffic light you could understand your blood pressure results.
This simple yet effective strategy spoke to the consumers and resulted in a huge DRTV marketing campaign