Detail Doctor had enjoyed a 25-year lifespan at a small detailing shop when the client brought it to us. The intent was to commercialize and make it a hit.
The product worked perfectly and was very beneficial to car owners. We wanted to convey its benefits not only with demos but also by a spokesperson who was an authority in the industry.
We anchored the creative concept by hiring the rising reality star Danny Koker, of Counting Cars. The strategy catapulted the product above market standards and brought the desired commercialization. Detail Doctor had a successful DRTV and retail run.