Mariam Bakashvili

Direct-response television (DRTV), commonly known as infomercials, has launched brands and products, making millions of dollars for entrepreneurs or big businesses. Whether it’s a skin product that makes you look years younger, a diet that makes you pounds thinner, or a cleaning product that makes your floors shine, infomercials work. Many infomercials air between 1 … Read more

Direct response television (DRTV) is any form of advertising that prompts the viewer to take action. That can be to call an 800 number or visit a website, phone a politician; you name it. Like any form of advertising, however, DRTV does have techniques and tips that can maximize your chances of success. Whether you’re … Read more