What We Do
Our team fully integrates with your company’s internal Sales, R&D, and Marketing personnel in order to understand your Brand, products, and current/past strategies.
We learn your KPI’s, and we’ll probably even teach you a few new ones along the way. We believe that effective and cost-efficient marketing communications is the direct result of continuous defining, measuring, analyzing, improving, and controlling the metrics for success.
We will provide a clear and actionable Marketing Plan that’s designed to get and keep you on the road to success.
We will execute the plan for you or provide only the select services you may be missing from your internal team.
In short, we become an extension of you! Let’s get to work!
Our Services
We are a full-service Marketing Communications & Production company.
We specialize in:
Product/Brand/Market Research & Analysis
- Price, Place, Packaging, and Promotion Research
- Distribution Research
- Competitive Set Research and Analysis
Product/Brand Positioning
Sales Liaison
- Internal and External Support Materials
R&D Liaison
- Product Briefs
- Claims Substantiation Library
- Compliance Reviews
Creative Development & Content Production
- Linear TV Long and Short Form Commercials
- CTV, OTT, and Retail Support Commercials
- Social and Digital Campaigns and Content
- How To and Instruction Manual Video
- Corporate Capabilities Video
- Reels and Shorts Editing; Content Library Development
Public/Media Relations
- Press Releases
- Blogs and Newsletter Content
- Activations and Events
MEDIA PLANNING & BUYING
Leveraging the best-in-class for our clients, we work closely with 2 premiere national media planning and buying teams to ensure our clients are provided with the most cost-efficient and effective media campaigns available. Whether the campaign is direct response, national general advertising, on Linear TV, CTV, OTT, these are the best and brightest minds in the business. Further, we work partner with the best-in-class radio and streaming audio house in North America. And our capabilities don’t end there. We partner with out-of-home and print media companies to strategically place messaging at key locations and in key publications during pivotal sales seasons. Whatever the need, your NEXTV marketing team brings the right resources together for catapulting revenues and success!
Media Planning & Buying Strategy
Service Vendor Selection and Liaison
- Linear TV, CTV, OTT, Streaming
- Linear Radio, Satellite Radio, Podcasts, Streaming
- Social & Digital Advertising and Marketing Channels
Strategy and Execution
- Annual Planning
- Monthly/Quarterly Execution
- Monthly SWAT Reports, Analytics, and Strategic Adjustments
